Why brand ambassadors are important
In today's over-cluttered market place, businesses are finding it hard to stick out from the crowd and form connections that resonate with people. Along with the immense competition, consumers do not respond well to being sold to as has been done in …
Experiential Marketing: Creating Meaningful Customer Experiences
In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those …
5 Essential Steps to Follow for Rebranding Your Company
Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time …
63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches. …
Rebrand or Refresh? That is the Question.
Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do …
Case Studies: Short Stories of the Marketing World
When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been …
The Lie About Leadership
Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who …
Marketing Eye Atlanta is looking for a Senior Marketing Executive
This is an exciting time in our Marketing Eye Atlanta office where we are opening up a new position for a senior marketing executive. The perfect person would like to work with a team in their twenties, some of whom have significant …
The top employee perks outweigh salary
Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.What works well for …
ESPN, You Did It Again
ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses …
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