How to rebuild your brand when you’ve lost sight of your goals
Invention may be the mother of all necessity, but when it comes time reinvention is just as important. This blog is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also …
The power of color to build your brand
I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty. Since entering the marketing industry, I now have an appreciation of how color influences brand identity. …
What Jennifer Lopez can teach us all
I like a good a biography, but to be honest, I wasn't expecting too much from "True Love" by Jennifer Lopez as she isn't exactly my favorite singer/actress/entertainer. I don't dislike her, but I feel that she is a bit too stereotypical "famous" …
How to develop the story of your brand
Life is about telling a story. It is about story creation. It is about living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to …
How deep should you go in understanding your employees motivations?
This week, we did something we never do. We stopped. If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to …
The secret to keeping your clients loyal
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.” This quote came across my desk recently and it resonated with me, …
5 ways to rebuild trust in your brand and image
Who we are or what we perceive ourselves to be sometimes does not align with the perception that others have of us. This is true of brand, business and personal image. Take a look at the rigour with which certain ethnic …
5 reasons retailers should adopt remarketing
Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to …
How to launch a start-up effectively
When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build a online platform where consumers and businesses can get all their logistics needs at a click of the button, and …
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