The A-List
On Friday 21st August 2009, The Armani Dinner for the STC Foundation event was held at the Sydney Theatre Company to raise much needed funds for the Foundation. …
Melbourne City Council – You should be ashamed of yourself!
Not often do I find myself caught in a debate on a case of ’should they or shouldn’t they’ spend money on branding or marketing. Having read the Herald Sun on Thursday, I have to say, I can’t help myself! …
Time for a new brand?
Time for a new brand?Where should a business begin when thinking about re-branding?There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone. Believe it or not, brand makeovers are not simply a response to businesses …
Living the dream – I mean brand
I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply …
Kelly Slater – The Brand
I have to declare, I am a wannabe surfer. I say wannabe because I don’t go out and give it a go nearly as much as I should for someone who really wants to be able to surf some big waves. I am …
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