Overcoming a Brand Identity Crisis
A brand identity crisis is a very real thing, and too many businesses suffer from it. Without a modern and fresh brand design, it can be really difficult to draw in customers and have your competition take you seriously. First impressions can …
How to Show the Value of Your Brand
As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the …
What Innovative Digital Marketing Can Do For Your Business
If you own a business in 2020, you know all about having to stay relevant to your customer base. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far greater harm than pushing …
How to Build an Effective B2B Marketing Team
Are you building a marketing team? To create a capable B2B marketing team that can deliver what your company needs, you need to know the precise characteristics you should look for. Every sports team has a specific person in a particular position. …
How to Measure Your Brand Awareness
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s …
Top 20 Websites for Marketers
The marketing department of a company has been deemed by many as the most crucial element of an organization. It is the component that helps create your brand image, drives brand awareness, and promotes your business’ mission and goals. It also allows …
Why Your Business Needs a Good Logo
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to …
Why salespeople fail miserably
The other day, an entrepreneur I know shared with me why he had been so successful in business of late. Apparently, the penny dropped and he realised that by having no cap on commissions, he was able to empower some of his …
Best marketing recruitment advertisements tell a story
Being bold is one thing, but being brave enough to tell it how it is is another.We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of …
Why I’m hiring a full-time content writer instead of paying for advertising
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were …
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