AI Improves Productivity Human Capability Creates Value
Our marketers are trained to use AI to improve productivity, accelerate research, analyze information and manage increasingly complex marketing programs.
Technology, however, is not what makes a marketing team valuable.
The real value comes from the ability to think commercially, challenge assumptions, understand customers, identify opportunities and develop creative ideas that distinguish your business from its competitors.
We use AI to reduce time spent on repetitive work so our marketers can dedicate more attention to strategy, creative thinking, campaign performance and the decisions that influence growth.
Every marketer is trained to use technology responsibly, apply professional judgment and ensure that the work produced reflects the business, the customer and the commercial objective behind the campaign.
Technology That Works With Your Existing Systems
Marketing Eye can work with the technology your business already uses, including your CRM, email marketing platform, website, advertising accounts, analytics systems and sales tools.
This may include platforms such as Salesforce, HubSpot, Zoho, Pipedrive, Mailchimp, ActiveCampaign, Klaviyo, Shopify, WordPress and other established marketing technologies.
We do not require businesses to replace their entire technology stack before marketing can begin. Instead, we assess the systems already in place, identify gaps and create a more connected marketing operation around them.
We do not require businesses to replace their entire technology stack before marketing can begin. Instead, we assess the systems already in place, identify gaps and create a more connected marketing operation around them.
Powered by Robotic Marketer
Marketing Eye also works with Robotic Marketer, an AI marketing operations platform designed to manage the entire marketing function from strategy through to execution, reporting and optimization.
Robotic Marketer provides your business with a central marketing intelligence system that can bring together:
- Marketing strategy
- Campaign planning
- Marketing calendars
- Content and campaign development
- Email marketing
- Social media
- Search engine optimization
- Advertising
- Budgets and KPIs
- Performance reporting
- Customer and campaign insights
- Historical marketing data
Your Marketing Intelligence Stays With Your Business
One of the biggest risks of outsourcing marketing is losing valuable knowledge when an agency relationship ends. Our AI-powered platform solves this by retaining marketing history, campaign data, customer insights and strategic decisions in one place. As the platform learns from your business over time, it builds a valuable knowledge base that stays with your organization, ensuring future teams can continue executing without starting from scratch.
Strategy First Execution With Purpose
Every Marketing Eye engagement begins with a clear strategic direction. We work closely with businesses to understand their goals, target audiences, market positioning and the areas where marketing investment is most likely to generate the greatest return. From there, our team of marketers and specialists collaborate to execute a tailored strategy across the channels and tactics most relevant to achieving measurable business outcomes.
A Marketing Team That Can Grow With You
Some businesses need a complete outsourced marketing team. Others need additional capabilities to support an internal marketing manager or sales team.
Marketing Eye can operate as your external marketing department, extend the capabilities of your existing team or help establish the systems, processes and technology required to eventually bring marketing in-house.
The structure can change as your business changes, while the strategy, historical data and marketing intelligence remain connected.
You gain the capabilities of a broader marketing team today while building a stronger marketing operation for the future.
Mellissah Smith
Founder/Managing Director
Mellissah Smith is one of the world’s leading marketing experts having pioneered two specialized marketing firms into operations in Australia and more recently expanding Marketing Eye in the US with an office in Atlanta. Mellissah has worked with over 200 companies, emerging and large multinationals, developing and executing strategic marketing campaigns. From developing strategic marketing plans to re-inventing old brands in a changing market place, Mellissah has creative flair, business acumen, and a knowledge of all aspects of marketing.
