$17.99 per day and get a Marketing Manager for 12 months!
Wow! When you get a bunch of marketers in a room – ideas fly. …
Time for a new brand?
Time for a new brand?Where should a business begin when thinking about re-branding?There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone. Believe it or not, brand makeovers are not simply a response to businesses …
Word-of-mouth marketing
Many businesses are turning back the clock and placing a greater emphasis on traditional word-of-mouth marketing and the latest social networks to grow their market share. …
Marketing a startup business
Having been in business for 10 years and totally absorbed by the businesses I already own and operate, I have had little time to think of anything else. But like a well oiled chain, most of my businesses operate fairly efficiently and effectively …
The Truth About SME’s Right Now
Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now. The truth is only they know, however I have a good gauge having spoken with more than 100 small …
Living the dream – I mean brand
I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply …
WHEN A TRADE SHOW IS A WASTE OF MONEY
Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow. …
Tradeshows – are you marketing yourself properly?
It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way. …
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