All by myself
It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing …
Ice Blocks Anyone?
We all know that the best investment in small business that you can make is on your employees. …
Tiger Woods – A brand to trust or not!
Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – …
Where are you on google?
Every month I go through the arduous task of checking Marketing Eye’s google rankings. It’s important to our organisation, as we are advocates of not spending money on adwords or external seo optimisers and believe a well built website that is seo’ed is …
Your clients don’t know Who you are?
It happens! If you are a growing business and you are not the primary account manager of your business, then quite often, clients may not know who you are or what you look like. …
Time To Take A Cold Hard Look At Yourself
Whilst many companies look at the festive season as a time to wind down and enjoy the fruits of the year, there still are a few of us that take this time to have a cold hard look at ourselves and make …
The Power of Customer Demands
Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal …
Small Business Marketing
What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix – or at least so they tell me. …
Saying No To A Prospect
How many times in business have you wished you never took on a new client? They were a bad fit, they weren’t on the same page, they didn’t have the same code of ethics or perhaps they had unrealistic expectations. Everyone at …
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