Kelly Slater – The Brand
I have to declare, I am a wannabe surfer. I say wannabe because I don’t go out and give it a go nearly as much as I should for someone who really wants to be able to surf some big waves. I am …
Gold Coast Technology Industry
In my early to mid thirties, I lived on the Gold Coast and as I was in Marketing in the technology sector, became heavily involved. When I talk involved, I mean involved. I ran the IT Awards, was the Secretariat for all IT …
What Motivates Us To Be Better
Yesterday the most unusual thing happened to me. I was in Byron Bay about to head to my accountant’s holiday retreat for lunch when I decided to do a spot of shopping. Byron Bay has an abundance of boutique shops that often stock …
Is NSW really in recession?
The newspapers would have us believe that NSW is in recession. But is it really? …
Have you been hit lately?
Standing out from a crowded market is getting harder and harder to do. Right now, the team at Marketing Eye are in brainstorming mode for the year ahead and we are trying to come up with creative for an advertisement in the Gold …
2009 Kick-off Your Marketing
Having avoided heading to the office on the 5th January, 2009, by working from home on the company’s business plan for 2009, today I am now ready to get started. …
Brand Purchases – Hitting a hole in one
I have to say, I am one of those suckers who buys by brand name. Whether it’s a can of baked beans (Heinz) or a camera (Canon), I am lured by the power of a brand name. …
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