Does sex sell?
We are all sexual beings. True.And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.But, does it still work? …
Getting organised for international expansion
One of the things that no-one tells you when you are thinking about expanding your business is just how busy you will be.It is remarkable how much you can fit into a day, let alone a week.I am travelling to the US …
How networking effects your business – Atlanta, Georgia.
Making a big move to Atlanta is imminent. It's going to be challenging launching a new brand in a market like Atlanta, Georgia. There are many fears in making a move like this, but mainly there is a lot of positivity around …
How to rank #1 on Twitter
Marketing Eye received a ranking last week on Twitter and it had me thinking... …
What’s in a media kit : Things have changed in 2012.Have you?
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was …
How to raise $5 million and realise your dreams
I have tossed and turned throughout the night deciding how much I should share on what I am doing with my business on this blog. There are many reasons for this; namely, is that I don't want to give too much away …
Pinterest.. more than a passing interest for small business marketing
I am officially in love! Seriously. Pinterest.com is by far my favourite social media network - ever. I can sit there all day long looking at the art on my Pinterest.com pinboard and still never get bored. It is like being in …
No body is perfect
per·fect/ˈpərfikt/ Adjective: Having all the required or desirable elements, qualities, or characteristics; as good as it is possible to be. Verb: Make (something) completely free from faults or defects, or as close to such a condition as possible. Noun: The perfect tense. Nobody is perfect. I …
Turn your small business into a BIG one : Easy to implement ideas
In every businesses life, there comes a time when you decide whether the business has 'legs' to grow further.Marketing Eye has hit this point many times and each time we have done a situation analysis and made business decisions on where to …
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