How to raise $5 million and realise your dreams

The marketing industry has undergone an extensive consolidation of industry players. Very few players have been able to do this successfully (aka Photon Group’s disaster) and as such, the industries arrogant approach to growth has been somewhat stunted.

In small business marketing, there are few successful players. Most are freelancers or they have very small businesses and outsource areas of their business. We don’t hire freelancers and have a no outsourcing policy. Part of our point of difference.

Marketing Eye provides a complete marketing department under one roof. No outsourcing. That means that the companies brands we work with, are managed and maintained with branding integrity across all marketing and communications mediums.

Later today, I will post a presentation of what we do and how we do it on Slideshare, but for now, let’s talk about what Marketing Eye is doing to expand.

Australia is going very well. We are very happy with its growth and our CEO, Julie Schoneveld is a passionate and talented leader.

But Australia is a very small market.

The US is not. It’s huge. Mammoth. 27.5 million potential clients that fit into our small business category.

To launch in the US market, we need to showcase our point of difference and get our brand out there very fast and effectively. We need to set up sales teams, a Marketing Eye school and aggressively hit the market.

To do this, we need a capital injection. So, in the upcoming weeks, as we finalise our investors that are going to assist in Marketing Eye expanding to the US, I will share my journey – the highs and the lows.

Hope you enjoy it. If you have experiences of doing the same, please feel free to share either on this blog or by emailing info@marketingeye.com.au