Marketing Eye

Tuesday, 11 August 2020 14:07

Carry A Book - Dating App

Carry A Book is a newly launched app connecting book lovers, based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimization has also been strategized as part of extended branding. Marketing Eye have also implementation a strong presence on social media to build further brand awareness and engagement. There have been successful public relation campaigns through a micro- influencer on Forbes and Ticker Jumpstart Live.

CAB logo

CAB app

CAB businesscard

CAB website
Published in Retail Marketing
After flying in from Atlanta, I was walking along the canals in Amsterdam enjoying the chilly breeze and freshness in the air when  I came across this piece of art. A park bench made out of old books.

It is a piece of art and each book has a story that it wishes to tell. Each book was put together by people who loved what is inside and wanted to share it with others. Each page is full of dialogue from authors all over the world, wanting to explore their inner most thoughts, passion, and view on something that they believe is meant not just for themselves but for others around them.

We each have a story to be told - don't we? As I sat in a coffee shop with my friend Huib today, we discussed some interesting life stories that people have shared with us in public forums. What we believed was a good story and some that we thought could be told in a different way, or perhaps should not be told at all.
So says George Cloutier, author of “Profits Aren’t Everything, They’re The Only Thing” who then goes on to proclaim that “It’s not the economy stupid, it’s you!”
Published in Management
Wednesday, 04 August 2010 20:12

The questions you really want answered

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.


If we didn’t know it before, we sure know it now. Technology has taken over the world. Soon, this blog won’t need me to type up stories every day. I will be replaced by a piece of technology that comes up with new and innovative stories all by itself – and it will be funnier, more interesting and less expensive.

Published in Mellissah Smith