Some Marketers Are Rejecting AI: Here’s why.
You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than …
How to use technology to enhance your marketing
In the past, traditional marketing methods included handing over pamphlets, newspapers, banners, etc. Though these methods are still being used today, modern marketers are seeking new ways to improve marketing approaches with the help of technology. After the pandemic, many companies understand the …
The great resignation is inevitable but there is a way to slow it down
The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so …
IS THE RAPIDLY CHANGING WORLD OF MARKETING GIVING YOU FOMO?
With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes. …
How to market a technology company in 2022
Atlanta has become one of the biggest hubs for technology companies in North America - with good reason. Not only is the city a great place to do business, it also has an abundance of talent, affordable real estate and cost of …
How to Run a Marketing Strategy Workshop
Whether you are a team leader, external third party, or marketing manager, running a marketing strategy workshop can be quite daunting – especially if you are unprepared. The benefit of a marketing strategy workshop is that you can understand the entire marketing operations …
What Your Marketing Strategy for 2021 Needs
It's no secret that 2020 didn't go the way any of us expected. Businesses have faced numerous challenges and disruptions since March, and there's no way to know when the world is going to go back to normal. While businesses can still …
How to Prepare for the Future of Marketing
What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes …


