6 Skills for Marketers to Stay Relevant
22020 has been a year of tremendous change already, which is only a small picture of how businesses will have to change going forward. Adapting to the economic climate is a crucial step in operating a business, but it’s never easy. Because …
Debunking Automated Marketing Myths
When people hear the term “automated marketing,” it raises certain questions about what the automation process entails. What exactly is being automated? Is automation really necessary? Will automation eventually take people’s jobs? The truth is that marketing automation software solely exists to …
Why having a start-up in your 40’s is much easier
Don't be fooled. Having a start-up isn't for the faint hearted. In fact, it's not even for those who "get-through" everything in front of them. Start-ups are for people who are determined to be successful and are prepared to make sacrifices to …
What You Need for Your 2020 Marketing Strategy
It’s officially November, which means that 2019 is officially winding down. As this year draws to a close, companies everywhere are working to get prepared for 2020 by allocating budgets, hiring for services, and closing out deals. It’s important to get these …
Am I a marketer or entrepreneur?
I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you …
Adobe Lifts Lid on Digital Transformation
Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas. …
What you need to know about Adobe’s next moves
As a marketing agency owner for 20 years, I am more than familiar with Adobe products. My entire agency has Apple computers and our design departments use the Adobe Suite. …
Has Adobe Had an Armageddon Moment?
Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations …
Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. …
3 Reasons why 2019 sales isn’t quite panning out how you expected
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously. …
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