How to get 47,284 views of your blog in less than 24 hours
Who would have thought that a blog titled "Why married women are more successful" would receive 47,284 views in less than 24 hours, 525 likes, 550 comments, 467 Facebook likes, 2,371 shares on LinkedIn and 74 retweets on Twitter? I did. And that's exactly why I …
6 Lessons to Learn From Social Media PR Disasters
Just recently, US Airlines were left embarrassed when an employee responded to a customer with a cryptic tweet – an image of a woman and a very strategically placed toy airplane. Understandably, this social media marketing error horrified the world and the …
Taking Your Business Model To The Next Level
When writing my business plan 9 years ago, I took many things into account like how the business would look in 10 years time, employees, what services we would provide, and how we would expand into new markets.But what I didn't take …
Sales will NOT fall into your lap by accident
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.But what if the results are not forthcoming? What if key people have read the strategy yet …
Why your marketing strategy won’t last 12 months
As I sit in the hub of innovation at Atlanta Technology Village, I am amazed at just how many companies here are working on the next big thing. They are not just revamping what exists already, but revolutionizing the way in which technology …
What is Twitter Co-Founder Jack Dorsey Saying To Small Business?
There is not a small business on the planet that hasn't heard of Twitter, yet many are still failing to execute a social media strategy that cleverly integrates Twitter as a social media platform designed to connect and communicate key messages. Co-founder Jack …
8 Free Apps That Analyze Your Brand On Social Media
There are so many Apps around today, that it is hard to know which one's to download and take up space on either your smart phone, tablet or computer.As a marketing agency, we use a number of "must have" apps to ensure …
How Social Media Campaigning = ROI
The past few years has seen us as marketeers witness the tip of a technological iceberg. In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with …
Visual social media – the new phenomenon
It feels like the birth of the sweeping social media phenomenon occurred just five seconds ago, with Pinterest’s viral growth to dizzying heights, Facebook’s takeover of Instagram and Twitter launching the new network, Vine.The new medium is continuing to grow and evolve, …
What small businesses can learn from the Superbowl
Four minutes. That’s how long it took for the first Twitter advertiser to bid on “power outage” as a search term after the lights went out at the New Orleans Superdome.It also didn’t take long for cookie giant Oreo to respond to …
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