The New Marketing Executive – What that really looks like
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert." …
Are you a social media expert?
The lucrative careers that many social media experts now find themselves in, didn't happen by chance. A the call for social media experts within communications departments has grown, so too has their skills. Check out all the ads for social media experts that …
Women are the most powerful buying group in the world
According to studies conducted by Analyst group Merrill Lynch and research firm Insights in marketing, women are the most powerful buying group in the world. And for good reason. Recently released reports found that spending among women in the US is a staggering $5 …
Why Facebook and Instagram can improve your blog
Creating a blog can be difficult, but building a strong social media following for your blog is even more challenging. Here are some tips. What comes first the blog or the social media following? This is dependent on the individual. For example, …
How to create a social media following through your blog
Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips. What comes first the blog or the social media following? This is dependent on …
How many marketers does it take to screw in a light bulb?
Marketing Eye's Melissa Sharp attended Media Social recently, a Sydney-based event which brings together some of the country’s best and brightest marketing managers to share their views and experiences. Melissa gave me a run down of the event and the presentations she …
Why you should give employees more vacation time
Being a business owner has many benefits; you can make sh*t happen, turn up when you feel like it, feel empowered to do anything you set your mind to, fulfil dreams, make millions (if you work hard and are successful) and in …
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