#social media Tag Archives - Page 17 of 18

How to write a good business blog

January 24, 2013

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Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open. However, the work you put into it is extremely beneficial when it comes to your …

Linkedin Group Etiquette for Professionals

November 20, 2012

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Blog, Small Business Marketing

Often, I post blogs that have been written on this site onto Linkedin Groups that are relevant to either marketing or entrepreneurs.Most days, I share my experience as an entrepreneur with a growing international business, on the cusp of something that is hopefully "big" but also has hurdles along the way. …

Is perception a reality?

November 11, 2012

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Blog, Small Business Marketing

Daily I receive updates on Twitter, Facebook and Linkedin from people that have received publicity whether it is through an online blog or in the media sprouting how successful they are. The first couple of "pushes" of publicity, I applaud and genuinely think "good on …

How a professional services firm can succeed through content marketing

November 05, 2012

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Blog, Marketing

Professional services firms are known as the "safest" b2b marketers, only second behind that of the medical industry.Still stuck in the dark ages, many professional services firms still believe that 'good work speaks for itself' and "you need to find the clients …

Why Linkedin is better for business

November 01, 2012

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Blog, Small Business Marketing

Finding time to spend on social media networks is getting more difficult. There are so many to choose from, that at times, small businesses don't know where to start.From time to time, re-evaluating which social media networks work best for your company and re-defining your …

Why social media will put your marketing strategy on fire!

September 09, 2012

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Blog, Small Business Marketing

Social media has hit a new high. It no longer is something that businesses can think about including as part of their marketing strategy. It now is something NO BUSINESS can afford to not include.During the week, I had a conversation with …

14,061 Twitter Followers To Talk To -Update: 41k to talk to

August 27, 2012

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Blog, Small Business Marketing

Today, I learnt that I am not average. No, seriously. Really, I am not average. Well, at least on Twitter I am not average because the average Twitter user has only 126 followers. In total, Marketing Eye has 14, 061 with two …

Can clients find you?

August 20, 2012

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Blog, Small Business Marketing

A company has a problem. They don't like their accountant. Their financial planner just got hit by a bus. The business just got a lot bigger and now they need some HR advice. They don't have a marketing person per se and …

Blogs that get you to buy

July 23, 2012

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Blog, Small Business Marketing

Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.Retailers were slower to …

How Personal Is Too Personal On Social Media?

March 19, 2012

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Blog, Small Business Marketing

Smirking to myself, I typed onto twitter a response to a girlfriends tweet about whether or not I would be going on extended travel after a business conference in Instanbul, Turkey.In no time, I responded. "Depends on whether I am married and …