Does your small business have the X Factor?
X-FACTOR - DO YOU HAVE IT?Have you ever walked into a room and everyone has turned to stare at you?Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?Do …
What happens to your small business when someone dies?
A month to live. Not the words you want to hear. It can't be you. Right? People every day, all over the world, get this devastating news. We hear about it, we read about it and we watch it on our television …
Google+ for Small Business
Google+ for Small Business If you haven’t sent off your details to be included in the latest social network craze, Google+, then you should do so – immediately! With more than 25 million people joining in the first month, since its launch at the …
Volatile Markets and What That Means For Your Company’s Marketing
I have a headache - but hey, who hasn't? With GFC, natural disasters and market crash after crash - I have to say, I have now stopped worrying about the small stuff and am trying, in vein, to not feel anything when …
Why online marketing fails
Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is …
GOALS VS ACTIONS
A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1st of January tends to be a combination of personal and professional …
Carbon Tax – is it time for small business to take notice?
Having worked in the sustainability sector for the past 10 years, marketing businesses 'green' credentials and promoting a greener way of doing business, running your business and getting consumers to understand that making a small change in what you do can mean …
Starting a BIG business in your kitchen – is all about the ingredients
How many people have you heard, started their businesses from their kitchen table? I have heard many tales of people who started their businesses from their kitchen table, but other than foodies, I have never heard of someone who started their business …
Challenges for small business when it comes to marketing
Let's get straight to the point. There are many challenges that small businesses face when it comes to marketing - and much of it is internal. Small businesses:1. Argue, challenge and brainstorm in June and December each year about what they are going to …
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