Is business as usual, killing your brand?
I am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level. …
How to set a benchmark for your small business
Do you have someone or something that is a benchmark to you?I have a couple; personal and professional. …
Turn your small business into a BIG one : Easy to implement ideas
In every businesses life, there comes a time when you decide whether the business has 'legs' to grow further.Marketing Eye has hit this point many times and each time we have done a situation analysis and made business decisions on where to …
Sliding Doors – how do you know which door to go through?
I can't sleep. Too much is going through my mind. I toss and turn all night long and wake up in the wee hours desperate to fall back asleep again, but not able to because I am thinking too much.It's a problem …
QR Codes – Only Limited By Your Imagination and Target Audience
For many small businesses, the not-so-new marketing technique of QR Codes is just another technology platform that may well be a craze.Unfortunately, this would be wishful thinking.QR Codes are here to stay and in 2012 small businesses will find everything from advertisements …
Pick Yourself Up From the Floor – Tips on how to bring your business back from the brink
As I said to a friend of mine the other day, "everyone in small business has been there at one time or another".If you think that as a small business owner that only you are going through tough times, employees leaving, cash …
The Virtual Marketing Manager – are they better then the real thing for small businesses?
Sitting on a beach in the Bahama's sipping Pina Coladas, and soaking up the glorious rays of sunshine - ipad in hand... life could not get much better. If this is working, then I am totally up for it! Thus, is the …
Shane Warne – is he a role model for small businesses?
He is one of the best cricketers in the world and let's face it, the most interesting. Whether you are a man who wants to be like him, or a woman who wouldn't mind trading places with Elizabeth Hurley for a night …
Anyone can learn how to be a great leader
When you start a small business, it's hard to think about what leadership style you would like to incorporate in your company. Typically, your thoughts are on what product or service you would like to take to market; your business plan; how …
Not sure how to close a sale?
What are you really saying to your customers?Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? …
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