When you’re outside the office clique
Landed in Atlanta, and within minutes and I am getting the run-down on what's going on in the office. Clients are happy, new brands are being launched, marketing campaigns executed, clients acquired in January have been on-boarded, moved to a new office …
The U-turn in Public Relations by Paula Gallacher
The U-turn in Public Relations: Why the media has to change its ways. The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we …
Sometimes they’re just giving you doughnuts
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead …
Is a blog for someone with a little too much time on their hands?
People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most …
Has POSITIVITY gone out the door?
I don't know if there has been a full moon or what, but positivity has gone out the door. Looking at a glass half empty rather than half full, seems to be the flavour of the week. Is it because everyone is …
PR = Sales
It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of …
STC Foundation Dinner 2010
I would like to thank the wonderful team at Giorgio Armani for kindly inviting me to the STC Foundation Dinner 2010 at the Sydney Theatre Company on Friday night. Mary and her team at Armani are simply amazing. They have so much …
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