Why PR needs to be a priority in your marketing strategy!
Public Relations (PR) is a term all of us have heard of. We have seen it come into play when marketing agencies use it as a strategic communication tool to attract audiences. It is ultimately the forefront of marketing, forming businesses a …
Top 5 Mistakes to Avoid in Press Releases
Press releases are an important part of a company’s communication strategy. However, many businesses make mistakes when it comes to creating and issuing these messages. This can result in issues such as self-promotion that you must avoid being taken seriously. …
Marketing Communications Manager roles in Atlanta
It's a new year, and many marketers are seeking to take their careers in marketing to the next level. Marketing Eye Atlanta has an incredible opportunity for a marketing communications professional to work across multiple clients and industries, while at the same …
4 Ways to Improve Your Public Relations Strategy
Understanding how public relations can benefit your brand is an essential step to improving the digital performance of your brand. Public relations methods and tactics have gone through some enormous changes throughout the years, and your PR professionals must be on the …
Hinchinbrook – Tourism
Located in tropical northern Queensland, Hinchinbrook has beautiful coastlines stretching for miles. This underrated and lesser-known area of the north is home to a world heritage national park filled with hiking areas, amazing fishing locations and unique wildlife. The Hinchinbrook Regional Council …
How to Get the Most Out of Your Marketing Budget
As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number. …
5 Ways Your Small Business Can Leverage Press Releases
One of the biggest myths small businesses owners believe to be true is that press releases are only successful for large businesses. You do not have to have to have a full public relations department or be a huge corporation to attract …
Why structure and discipline is the only way to improve your marketing outcomes
The start of a new year always comes with the best intentions and why not? You and your team have come back from an extended holiday relaxed and ready to tackle the new year with the same enthusiasm you wished you had …
Are You A Bad Writer?
Does your company have a flexible, scalable, groundbreaking, industry standard, or cutting edge product coming out? Well, while that's great and all, every other company has that exact same kind of product description for their new products. …
What’s the Difference?
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and …
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