Did You Say Yes?
Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk …
How To Win In The PR World
The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of …
What turns the ‘excellence’ button on when building a high performance team
I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good …
Not everything is newsworthy. How to get your next media release published
Like many companies, Marketing Eye is about to embark on a PR campaign to communicate to the wider audience our expansion plans for the US market. With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we …
Fact: Americans are superior marketers
I'm an Australian who prefers to work with American companies. Why? Because I learn the most from the American attitude; especially marketers. Simply, American marketers do it best. Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources …
Outside of the box: our $7 PR campaign
Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye …
The Wolf Is Dangerous
The Wolf of Wall Street was in many people's opinions a celebration of the bad life - drugs, sex, expensive toys, opulent homes and super expensive suits.As we watched on as Leonardo DiCaprio spruiked, "The way I look at it, their money was better …
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