Why entrepreneurs are seeking therapists for Cognitive Behavioural Therapy
If you've been told that based on Myers Briggs you have this or that type of personality, you may think that you have derived at an answer to why you are the way you are. After all, many entrepreneurs fall under an …
Why a healthy knowledge of Psychology helps you as a marketer.
Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. …
The Psychology Of Color In Marketing And How it Can Help You
Over the years the psychology of color has been a controversial topic. Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there …
Apple’s Magnificent iPhone
Just bought a new iphone? Welp, there’s probably already another one in the works. And of course as soon as it comes out we will all just have to have it. Because it is so different from the one we bought not …
Why Egomaniacs Have To Have The Last Word
Do you know someone who always has to have the last word in a conversation or an argument? Everyone has come across this type of person and knows how frustrating or plain sad it is when you see it.Having the last word …
How to maximise positive psychology
Positive psychology, like all good science, has evolved, becoming richer and more applicable as research uncovers what works to cultivate happiness. Our ancestors rubbed two sticks together to make fire, learning through experimentation, replication, and results how to reliably and consistently create …
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