Key Investor Relations Communications Tips You Need To Know
In 2023, there has been a significant transformation in the way professionals approach investor relations (IR), mainly due to the integration of digital strategies and advanced technologies like AI. Top investor relations experts have shared valuable insights on how to better communicate …
Why PR needs to be a priority in your marketing strategy!
Public Relations (PR) is a term all of us have heard of. We have seen it come into play when marketing agencies use it as a strategic communication tool to attract audiences. It is ultimately the forefront of marketing, forming businesses a …
Not everything is newsworthy. How to get your next media release published
Like many companies, Marketing Eye is about to embark on a PR campaign to communicate to the wider audience our expansion plans for the US market. With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we …
Outside of the box: our $7 PR campaign
Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye …
The Wolf Is Dangerous
The Wolf of Wall Street was in many people's opinions a celebration of the bad life - drugs, sex, expensive toys, opulent homes and super expensive suits.As we watched on as Leonardo DiCaprio spruiked, "The way I look at it, their money was better …
What’s in a media kit : Things have changed in 2012.Have you?
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was …
The U-turn in Public Relations by Paula Gallacher
The U-turn in Public Relations: Why the media has to change its ways. The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we …
PR = Sales
It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of …
$8 million dollars for clever PR?
The David Jones saga continues and I have to say, that I probably am of the opinion that David Jones and Mark McGuinness are being played just so some young girl can make a few million. More than she ever would have …
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