Make your business scalable
I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing. …
Public relations means exactly what it says.
Ever wondered how some people get a story in the paper, whilst others do not even though they may be more successful, make more money, have more prestigious clients and have a better name? Public relations is just what is says. It …
Everybody has their own agenda
After sitting in on a meeting with some suppliers of marketing related products to one of my clients today, I was abruptly reminded of just how easy it is for good sales people to pursuade small businesses to use one product over another. …
The pens not even dry
Something strange is going on. A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services. …
Gatorade Dumps Tiger
The ‘apology’ media conference by Tiger Woods was a disgrace. He was ill-advised and read from a script that was obviously written by a PR. …
PR Opportunity in BRW Magazine
In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in. …
Those Advertising and Marketing Types!
Whilst I am not one to slam anyone under the marketing umbrella, the more I meet and greet, the more I am seeing there certainly are types. …
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