Why online marketing fails
Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is …
GOALS VS ACTIONS
A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1st of January tends to be a combination of personal and professional …
Need motivation or just a little direction?
We are more than 2 weeks into the new financial year and already the business side of things is getting in the way of marketing the brand and driving sales. Is your business any different? Are you being overcome with day-to-day activities …
The Power of a Good Testimonial
“Before we engaged Marketing Eye, we had alot of great ideas and concepts, but they were going in every direction possible. Then we hired Marketing Eye as our marketing managers, and they put all of these ideas together and added their marketing …
Bribe or clever marketing?
Is it a bribe or clever promotion? 'Super Saturday' they call it. Woolworths is giving away $1 million dollars to shoppers through an instore promotion on Saturday between 10am and 2pm. Every 15 minutes, average and not so average Australians shopping in …
Is a blog for someone with a little too much time on their hands?
People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most …
Carbon Tax – is it time for small business to take notice?
Having worked in the sustainability sector for the past 10 years, marketing businesses 'green' credentials and promoting a greener way of doing business, running your business and getting consumers to understand that making a small change in what you do can mean …
Putting on the breaks before you’ve even started?
Ok. You've got a good brand. Actually, you have an AWESOME brand. You are in love with it and it seems, so is everyone else.You have a website. It wasn't exactly what you wanted, but it does a pretty good job. Doesn't …
Building an online identity
Some people are more famous online than off. Some became famous just because they made themselves a STAR. Others, can't quite figure it all out.If you are the latter, than spare a thought for the millions of other people that are in …
Starting a BIG business in your kitchen – is all about the ingredients
How many people have you heard, started their businesses from their kitchen table? I have heard many tales of people who started their businesses from their kitchen table, but other than foodies, I have never heard of someone who started their business …
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