Retail Marketing Ideas For Xmas Trading
There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible …
Spend time fishing, not fixing
I don't know about you... but there is nothing more frustrating than when you are at home on the weekend trying to do something on your computer and it crashes. Not only does it crash... it burns. Viruses, technical problems - you …
Not sure how to close a sale?
What are you really saying to your customers?Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? …
Sometimes they’re just giving you doughnuts
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead …
Marketing for a cause
Today, I drove to Dandenong to hear stories from Foster Care Parents and Students that are currently studying through VCAL as part of the Ozchild Day for Ambassadors.There are so many amazing, giving people out there that dedicate their lives to helping …
How to align marketing with sales
15 Years ago, I sat in the office of the then Silicon Graphics State Manager for Queensland, Mal Walker, and commenced a discussion with him to gain his support for the Information Technology and Telecommunications Awards. Basically, I needed a dollar value …
Are you on the right track? Small business owners need to know…
We are 6 weeks into a new financial year. The market took a big nose dive last week causing many sleepless nights for people around the globe and housing prices are on the decline after a heated market that seemed to go …
Google+ for Small Business
Google+ for Small Business If you haven’t sent off your details to be included in the latest social network craze, Google+, then you should do so – immediately! With more than 25 million people joining in the first month, since its launch at the …
A holiday is good for business
I've written pages and pages of notes whilst lying by the pool. I have recorded podcast after podcast in my hotel room whilst awaiting dinner engagements, meeting up with friends or going to the beach. And, I've written a new business plan, …
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