The Calm After the Storm… But is a cyclone is imminent
A sigh of relief. End of financial year has come and gone yet again. The pressure cooker in the last week, has everyone exhausted, so I can imagine there will be a few people out tonight, enjoying a few beers or wines, …
Has POSITIVITY gone out the door?
I don't know if there has been a full moon or what, but positivity has gone out the door. Looking at a glass half empty rather than half full, seems to be the flavour of the week. Is it because everyone is …
Challenges for small business when it comes to marketing
Let's get straight to the point. There are many challenges that small businesses face when it comes to marketing - and much of it is internal. Small businesses:1. Argue, challenge and brainstorm in June and December each year about what they are going to …
None of us is as smart as all of us
Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).Truth be known, I don't think I am very smart at all, but collectively with the …
PR = Sales
It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of …
Is your brand where it should be?
Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. Each year, millions of businesses put away funds for investment in marketing services. Many don't know whether their investment …
When your marketing is a waste of money
At Cebit this week, you can imagine my horror when I saw this well-meaning company, invest in a poorly designed banner and booth. What do you think of this banner?Cebit was a clear example of how to waste alot of money investing …
Retail is dying
Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going. …
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