How to set a benchmark for your small business
Do you have someone or something that is a benchmark to you?I have a couple; personal and professional. …
How small business owners can manage the time they spend on marketing
When it comes to marketing, how long is a piece of string? How long is the right amount of time for a small business owner to spend on marketing? It's a tough question for most small business owners who are faced with …
History is the future of marketing
A chance meeting today of a singer/songwriter from Yeppoon in Queensland, reminded me of how much the past can influence the future.While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, …
Don’t bag the tech geek in your office – you will need him! Marketers be warned!
"Oh, they're just the tech geek in the office. They fix things".The rise of the tech geek in the world of marketing has been fast and furious. In fact, they have become more important to marketing than marketers themselves. How the world …
What is the better design?
As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.Sometimes, they have insight that perhaps marketers do not. Mostly, …
Caring about people comes first
In any relationship, to spend time caring about another individual and sometimes sacrificing your own immediate wants, is the traits of a good person.It could be a friend, a loved one, family, a client, a supplier or a member of your team.When …
Sliding Doors – how do you know which door to go through?
I can't sleep. Too much is going through my mind. I toss and turn all night long and wake up in the wee hours desperate to fall back asleep again, but not able to because I am thinking too much.It's a problem …
Overarching view of your marketing – is it business critical?
What does your overarching marketing view look like? Have you written it down? Have you communicated it to your team? Do you have tactical marketing activities around your marketing strategy? My view yesterday was pretty fantastic if you ask me. I was …
Top 20 Marketing Websites For Marketers and Entrepreneurs
Happy New Year! I don't know about you, but I am feeling pretty good about 2012. Sitting in the kitchen of a friend's home in Vail, I am spending literally hours trawling through websites on marketing from around the world. With entrepreneurs …
Business slowing down when it should be speeding up?
December 7 and counting. While most of us have a jam-packed agenda for December with Christmas shopping to be done, parties, last minute things to finish at work, deals to close and family to catchup with, it seems that many small business …
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