Direct Marketing: How Direct Are You?
If you have ever marketed even one of your products or services, you’d know what they say about Direct Marketing (DM). There are so many different views about DM amongst the marketers today that it’s difficult to understand whether it’s worth all …
Qantas, you are the reason we fly
Qantas is running an international campaign "you are the reason we fly" and I am quite impressed by their agency's work on this campaign. …
Are your competitors nipping at your tail?
There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best …
A thing or two we can learn from Bieber, Maguire and Di Caprio
It's no different to Justin Bieber, the Venture Capitalist, reportedly having earned $108 million over the past two years investing in tech startups like Spotify. Becoming complacent because you think you have made it or everything is going swimmingly well, could be …
Things happen for a reason
There is a reason why this marketing blog has been neglected and it's not something that I particularly wanted to share.And, to some extent, I won't.However, today I received in the mail a book and it was a reminder that 'everything happens …
50 Shades of Marketing
I have a conspiracy theory relating to the latest blockbuster novel "50 Shades of Grey". If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic …
A personal account of business expansion
It's been a windy road to get to where I am today. Sitting in front of my computer, going through literally hundreds of emails and sending off replies like I am in some kind of maniac rush.Expansion isn't easy. Don't get me …
Atlanta, are you ready for a Marketing Eye?
It's time. We are ready. The curtains have been drawn. In 3 weeks, I will be living in America to follow my dream of building a global small business marketing firm.It's summer over there and winter here in Australia, so the weather …
Can you handle failure?
Many entrepreneurs believe that if you embrace failure on your path to success, you will succeed. In fact, most successful entrepreneurs have failed many times, but the difference between them and the rest of the world is that they don't internalize failure …
What We Can Learn From Our Mothers
In Australia, it's Mother's Day today. A day that we show appreciation for our Mother's and tell them how important they are to our lives.My Mother is an interesting woman. She is highly religious, has an incredible sense of resilience and shows …
Lastest Posts
