Why every marketing team needs a data scientist
Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.This particular University, isn't sitting by …
The cut-throat world of marketing performance
Ultimately companies are looking for two things; increase their brand awareness and more sales. The role that marketing plays in this is pivotal, and as we move closer to understanding marketing analytics across the entire spectrum of marketing, we are realizing that …
I’m feeling nostalgic about Atlanta
Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.I came here with little or no expectations, just a desire to try something new. From there, and …
The sales hangover – do you have one?
What a huge week it's been in client acquisition. We are not sure whether summer is officially over and everyone is ready to capitalise on their businesses opportunities that lay in front of them for the rest of the year, or they …
The Great American Eclipse
It’s amazing what a scientific anomaly can do to our culture and our businesses. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against. Everyone around the U.S. dropped everything and …
Become A Master of Frame Control
Have you ever gone into a sales pitch and started using old techniques like the age-old SPIN selling tactic to close the deal? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits …
How To Get The Most From Your Team
Ideally, it would be great to have a talented team in-house to take care of all of your needs. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due …
Less Manual, More Automation
Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies …
The Secret Sauce Of Great Marketing Agencies
Businesses both big and small, B2B and B2C, have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s …
How to Become a LinkedIn Superstar
LinkedIn has received a pretty bad rap over the past few years. The number of users signing in to their profiles dropped significantly, which is something Microsoft is trying to address after their $26.2 billion acquisition of the giant B2B social platform. …
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