LinkedIn Finally Added a Video Feature
I can barely contain my excitement. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today! That’s because LinkedIn just released its newest update by …
Why You Should Buy Into Influencer Marketing
Still in its infant stage, influencer marketing has become a powerful tool for marketers who have adopted this strategy early on. But it’s not too late to get started now. You may just need a few reasons to get excited about this …
Rugby Hacks Social Media
5 min read I was sitting in a Sports Clips just the other day and, as usual, I was waiting there in the sitting room for 5 hours. While contemplating whether or not to endure another day looking like I had a …
Marketing Managers Should Be Taking Notes From Amazon’s Purchase Of Whole Foods
I’m pretty sure Jeff Bezos is a genius. I mean when the guy was 3 years old he would take a part his crib in protest so that he could sleep in a real bed. At a young age, he built everything …
When the founder comes back to manage the business, sometimes there’s a shock!
Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need …
Why John Doe Failed at Sales AND Marketing
So, a young guy applies to be the Director of Sales and Marketing for a fast growing startup in the Fintech space. His name is John Doe. He had experience as a sales manager and he wants to test the waters in …
How to create a high performing marketing team
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to …
Change it up, reinvent what you are doing and expand your market
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan …
Why your marketing company’s social media presence counts
As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital …
Did you make your last quarter sales figures – we didn’t!
It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.I'm shocked, concerned, worried and trying …
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