Marketing Managers Should Be Taking Notes From Amazon’s Purchase Of Whole Foods
I’m pretty sure Jeff Bezos is a genius. I mean when the guy was 3 years old he would take a part his crib in protest so that he could sleep in a real bed. At a young age, he built everything …
When the founder comes back to manage the business, sometimes there’s a shock!
Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need …
Why John Doe Failed at Sales AND Marketing
So, a young guy applies to be the Director of Sales and Marketing for a fast growing startup in the Fintech space. His name is John Doe. He had experience as a sales manager and he wants to test the waters in …
How to create a high performing marketing team
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to …
Change it up, reinvent what you are doing and expand your market
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan …
Did you make your last quarter sales figures – we didn’t!
It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.I'm shocked, concerned, worried and trying …


