What Gives Marketing Consultants a Leg Up?
At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting. …
Take the Chance – Why you Shouldn’t Quit Before you Even Start
I was told (by someone I have the utmost respect for) to forget about developing Robotic Marketer. This is theworld's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this …
Guerrilla Marketing Is Very Much Alive
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, …
Great Marketing Starts With The Team
Marketing has always been known as a shot in the dark at best, however, times are changing and so have our processes. If your marketing team or agency doesn’t have answers for your questions as to why or how you are doing …
A Beautiful Ad Isn’t Enough
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is …
How does a marketing company market themselves?
We've all heard about 'why companies fail to grow' with literally thousands of books, blogs, articles and shows talking about why businesses have failed to grow or have had a sudden death. When you ask someone who has had a business fail, …
Ring, ring…
How many of you receive telemarketing calls on your mobile and feel like someone’ s intruded on your personal space? What about when a machine from Vodafone rings you up and starts giving you a recorded message about the fact you should move …
Andrew Thomas from Thomas Duryea talks to CRN Magazine
Thomas Duryea CEO, Andrew Thomas, talks to CRN Magazine about how to build the largest independent, privately owned IT infrastructure company in Australia. …
100 ways to improve your small business marketing – Part 3
It’s Thursday and there is still quite a few to go. Why not try these tips? …
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