What Does Your Marketing Strategy Need in 2020?
Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation …
Why having a start-up in your 40’s is much easier
Don't be fooled. Having a start-up isn't for the faint hearted. In fact, it's not even for those who "get-through" everything in front of them. Start-ups are for people who are determined to be successful and are prepared to make sacrifices to …
Why trusting your gut will save you millions
A year ago, I was about to make one of the biggest decisions of my life; to take on an investor in my start-up Robotic Marketer. …
How Marketing Strategies Keep You Focused
Is there a lack of focus in your marketing department? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be challenging to execute any plans without a marketing strategy. Marketing is like …
How to Make Your Brand Messaging Stick
Consumers are flooded with over 10,000 advertisements per day. In the time of information overload, how do you make your brand stand out from the crowd? …
10 Ways to Optimize Your Marketing without Spending Money
Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success. …
Why DIY Marketing Workshops are All the Rage
Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results. …
Phenomenal Ways Great Companies Market
Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business or achieving not-for-profits goals. …
The Flow of Value Through the Marketing Mix
Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your …
What Gives Marketing Consultants a Leg Up?
At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting. …
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