The World Incubator – Not for Profit

The World Incubator

World Incubator is a Marketing Eye portfolio project focused on marketing strategy, website design, user experience and business incubator branding. The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers.

Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world while employing local people. The organisation supports local communities in the Charters Towers region by helping grow start-up businesses from the idea stage through to commercialisation.

Each incubator participant has access to mentoring, education, training, development and marketing. These areas of support help participants develop their business ideas and work toward taking them to “The World” stage. For a not-for-profit business incubator, clear marketing is important because potential users need to understand the support available and how the organisation can help them develop their ideas.

Marketing Eye worked with The World Incubator to create a marketing strategy focused on a clean look and feel. This direction was designed to directly reflect what the brand stands for and support clearer communication of its purpose.

World Incubator Website Design

Through outsourced marketing, Marketing Eye helped The World Incubator create a modern and easy-to-navigate website. The website was developed to provide an optimal user experience for potential users and make it easier for them to understand the organisation’s purpose.

A clear website is important for a business incubator because it helps explain the support available, the organisation’s mission and how people can become involved. For The World Incubator, the website helped communicate its role in supporting local business ideas and start-up development.

The World Incubator project shows how strategic marketing can support a not-for-profit business incubator through marketing strategy, website design, user experience and clearer brand communication. Through this work, Marketing Eye helped The World Incubator present its mission and support local communities in the Charters Towers region.