Leadership and the role marketing plays
"Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations." —Peter Drucker If you look at Steve Jobs and his role as a leader and …
How to connect with 7000 potential clients – B2B marketing
I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.The question I pose to you is "how did you find this blog?" and "how do you …
How to get non-sales people to bring in leads
It was 8pm at night and as we boarded the plane at La Guardia Airport in New York, Maikayla (#24yrold), our 24 year old President of US Operations, started a conversation about the things we are not doing as a business to …
The one thing that keeps me going
Another weekend has just passed, and we went over the same old topic that keeps popping up; what do we want out of life and why do we do the things we do.We read theories about entrepreneurs and what makes them tick; …
Reality check #1
It's only 7 weeks in and it's already been a roller-coaster of a year. I am already exhausted. Everything imaginable has happened to me this year, but somehow exhilarated at the same time. There have been so many changes; life, business and game. I feel …
Why buying employee happiness is a waste of money
The other day, a few of us from the Marketing Eye team were at a client meeting and they mentioned that they buy all of their employees an ipad for Christmas.You should have seen my employees faces! They were green with envy. …
Sales will NOT fall into your lap by accident
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.But what if the results are not forthcoming? What if key people have read the strategy yet …
Why women need to stop blowing their own trumpet
I get it... women have been left to the way-side in corporate and in life for many years, and now they are in a time where they can shine and take center stage with all the fanfare attached.However, are we really that …
The new year pep talk – what makes your team tick?
First day back in Atlanta and I am excited! I cannot express to you how much I love my US team and how inspirational each and every one of them are.It's been a phenomenal journey, one full of great surprises, obstacles that …
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