Take Risks and Be Brave
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big …
What High Performing Marketing Teams Do
A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and …
Lessons I have learned from the entrepreneurs I have worked with
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing. …
The art of internal entrepreneuring
Think big. Dream even bigger.The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours …
Fact: Americans are superior marketers
I'm an Australian who prefers to work with American companies. Why? Because I learn the most from the American attitude; especially marketers. Simply, American marketers do it best. Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources …
Why graphic design is your biggest weapon
Successful marketers are always prepared for battle. Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Tenacious graphic design communicates key messages within seconds, solving problems through the carefully …
Want to make $6 million in 12 months?
I’ve been in the marketing industry for over 20 years; it’s fair to say, nothing fazes me. However, every now and then I meet a client that achieves the extraordinary. Then I meet a client that achieves the impossible, and recently, …
Outside of the box: our $7 PR campaign
Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye …
7 lessons you learn in your start-ups first year
Start-ups by their very nature are exactly that; just a start. The journey to building a successful business is often equal parts energizing and anxiety-inducing. The creator of Little Sale Birdy Laszlo Szabo shares his experience of operating a successful start-up and …
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