PR = Sales
It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of …
Is your brand where it should be?
Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. Each year, millions of businesses put away funds for investment in marketing services. Many don't know whether their investment …
When your marketing is a waste of money
At Cebit this week, you can imagine my horror when I saw this well-meaning company, invest in a poorly designed banner and booth. What do you think of this banner?Cebit was a clear example of how to waste alot of money investing …
10 Reasons To Brainstorm Your Next DM
Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.Setting a 'brainstorming meeting' in …
Small business wins again.
If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.A new way of looking at things has …
Get A Whiff Of This…
Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.{qtube vid:=bNUQ53snxLA}"BO (Body Odour) was a …
The Small Business Marketing Machine
Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating …
Retail is dying
Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going. …
Groupon – not to be ignored in your marketing strategy
In the US it is called Groupon. Everyone is on it, and everyone eagerly awaits the next big deal that is going to be released. It's like shopping channel, only better. …
Lastest Posts
