Putting on the breaks before you’ve even started?
Ok. You've got a good brand. Actually, you have an AWESOME brand. You are in love with it and it seems, so is everyone else.You have a website. It wasn't exactly what you wanted, but it does a pretty good job. Doesn't …
Building an online identity
Some people are more famous online than off. Some became famous just because they made themselves a STAR. Others, can't quite figure it all out.If you are the latter, than spare a thought for the millions of other people that are in …
Starting a BIG business in your kitchen – is all about the ingredients
How many people have you heard, started their businesses from their kitchen table? I have heard many tales of people who started their businesses from their kitchen table, but other than foodies, I have never heard of someone who started their business …
The Calm After the Storm… But is a cyclone is imminent
A sigh of relief. End of financial year has come and gone yet again. The pressure cooker in the last week, has everyone exhausted, so I can imagine there will be a few people out tonight, enjoying a few beers or wines, …
Has POSITIVITY gone out the door?
I don't know if there has been a full moon or what, but positivity has gone out the door. Looking at a glass half empty rather than half full, seems to be the flavour of the week. Is it because everyone is …
Branding beauty products – is the market too cluttered?
A few months back, a beauty products company, Botani, approached Marketing Eye to do their marketing over the next 12 months.When it comes to beauty products, there seems to be a lot out there in the market. I lived in a building …
It’s not about how much a website costs – it’s how well it works for your company
What pb Human Capital said about Marketing Eye's development of their company website: "We first heard about Marketing Eye some years ago, and were consistently impressed by the quality of Mellissah's blogs, her marketing & design ideas and forever upbeat attitude. When we …
Challenges for small business when it comes to marketing
Let's get straight to the point. There are many challenges that small businesses face when it comes to marketing - and much of it is internal. Small businesses:1. Argue, challenge and brainstorm in June and December each year about what they are going to …
Culture vs People
Creating the perfect culture is impossible if everyone is not on the same page. I always look at big banking firms investment banking arms and admire how hard everyone works, they get paid well, and at the end of the day or …
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