A personal account of business expansion
It's been a windy road to get to where I am today. Sitting in front of my computer, going through literally hundreds of emails and sending off replies like I am in some kind of maniac rush.Expansion isn't easy. Don't get me …
Caribou Coffee Shop in Atlanta Fosters New Business
A moment to spare between meeetings and a laptop in hand, there is only one place to go.Caribou Coffee Shop on Peachtree Street in Buckhead Atlanta.As I ask for a coffee with skim milk, they ask my name. Not too dissimilar to …
It’s no secret, who is the best fashion retailer in Atlanta
After a highly successful trip to AT & T for a new mobile phone, I ventured towards the car through the shopping mall Lennox in Buckhead Atlanta. My eyes were captivated by the lights and colours that shine so brightly from …
Small business: Are all your ducks in a row?
The challenges of 2011/12 have been more worrying than ever before. There are some real reasons for this. Italy and Spain are in preparation ot sell debt amid concerns that Europe's fiscal crisis is infecting bigger economies, debt levels are more than …
How a cup of coffee could save your customer relationship
Today, I had a chat with a marketing guru from Atlanta and we discussed the value of going offline with your clients.So many communications today is done by texting, facebooking, tweeting, emailing, video conferencing, skyping - you name it - …
What does colour have to do with it?
Have you ever been stopped at a traffic light and made a false start when it wasn’t your green light? Three colours control the daily commute of billions of people around the world, green means go, red means stop and yellow means …
Did the earth move on your marketing strategy?
It may have only been recorded as a 5.3 magnitude tremor that rocked Melbourne last night, but the subsequent media exposure was phenomenal.I was sitting outdoors at a Japanese restaurant when it happened and at first I thought my friend was moving …
Small Business: Are you chasing your tail?
Do you find yourself chasing your tail when it comes to marketing your business?Businesses that do not engage in a strategic marketing plan, often find that they are chasing their tail. They fly by the seat of their pants and have no …
When online shopping should be offline
Before meeting a girlfriend for coffee today, I popped into a Bookstore to see if they had the book Sweet Revenge by Tom Bower - The Intimate Life of Simon Cowell. I had the day before went online to the Book …
What a winery can do for your next marketing campaign
Last weekend, I travelled to Red Hill to a winery perched on the top of a hill, overlooking the most picturesque scenery outside of the European wine regions. It was simply spectacular. The view went for miles with the ocean as the …
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