Marketing Strategies Don’t Work By Themselves
It's fair to say that marketing strategies don't work by themselves. You can spend thousands of dollars having a marketing strategy written for your small business, but if it isn't implemented, it's not worth the paper it is written on.I know hundreds …
Are your competitors nipping at your tail?
There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best …
A thing or two we can learn from Bieber, Maguire and Di Caprio
It's no different to Justin Bieber, the Venture Capitalist, reportedly having earned $108 million over the past two years investing in tech startups like Spotify. Becoming complacent because you think you have made it or everything is going swimmingly well, could be …
The Sunday Marketer
If you are anything like me, Sunday morning, I always go down to my local cafe at 7am with my dog to buy a coffee and a fresh croissant. It gets rid of two things; my need for a coffee in the …
Why do people visit your website?
Have you ever thought about what your website is really used for? Why people are visiting it in the hundreds, thousands, ten's of thousands?One of my clients yesterday said to me that they Google searched an obscure term, and Marketing Eye came …
What the Olympics is doing for brands
There were 9.66m tweet in the first day of the London 2012 Olympics, surpassing the Beijing 2008 Olympics total in just 24 hours.In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there …
Is a lack of trust holding you back in business?
It's an interesting concept. Does your lack of trust hold you back in business? You may ask me "what do you mean by that?" …
What do successful people have that you don’t?
Ever wondered why people soak up every word that a truly successful person says? Or why, they seem to do less talking than the person engaging with them in conversation? Successful people are unique. They don't need to buy a Ferrari …
Blogs that get you to buy
Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.Retailers were slower to …
50 Shades of Marketing
I have a conspiracy theory relating to the latest blockbuster novel "50 Shades of Grey". If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic …
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