American and Australian Companies Doing Business
This blog has been spurred by the many challenges in growing an international business leveraging economies of scale and opportunities that are simply too good to pass by.In the past week, I have been thinking alot about Linkedin. It has been the topic of …
Want a marketing consultant in Atlanta? BEWARE. You may not get what you think.
A marketing consultant is not necessarily a marketing consultant. From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social …
How to keep your old books in one piece: a must read for entrepreneurs
After flying in from Atlanta, I was walking along the canals in Amsterdam enjoying the chilly breeze and freshness in the air when I came across this piece of art. A park bench made out of old books.It is a piece of …
Up close and personal with marketing industry veteran
As an ex-journalist, interviewing people of all backgrounds and walks of life is second nature to me. I've interviewed police officers, politicians and met the Prime Minister, but have never been asked to have a sit-down interview with my former news organisation's …
1 billion users on Facebook – only 1.3 billion to go.
1 Billion Users. Now that is a really big number. HUGE!If you think about the fact that there are only 7 billion people reportedly on the planet, Facebook has a staggering 14% as friends. In July 2010, they had half that. 500 …
How does a marketing company market themselves?
We've all heard about 'why companies fail to grow' with literally thousands of books, blogs, articles and shows talking about why businesses have failed to grow or have had a sudden death. When you ask someone who has had a business fail, …
Prospecting leads to the gold clients
This story is published in Australia's leading newspaper in Sydney. We thought it may be interesting to our marketing blog readers;By Christopher Niesche - smh.com.auEVERY small business should have a prospect list - a database of existing and potential customers where the …
What marketers can learn from taking their clothes off
Recently, I ventured out to a Turkish Hamams as part of an off-site adventure organised by a conference that I attended in Istanbul.As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some …
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