It’s time to grow up – literally
If you always do what you've always done, you will always get what you have always got. Henry FordIt's one of my favourite sayings and yet it is so true.I was thinking about one of my friends the other day and they …
Is your sales process automated?
While content management is 'all the rage' right now, smart marketers are not forgetting that while content may drive sales, visitors to your website or generate leads - it's sales process automation that keeps the sales pipeline full to the brim.All small …
Things that every small business owner should think about
When in doubt, ask an expert.Yesterday, I put in a phone call to Bond Street 180 business turnaround guru Daryl Wright and asked what he considered to be the most important things for small business owners to consider ahead of 2013. Here is what …
How to pick the right corporate Christmas gift
Selecting the correct Christmas gift for clients can often be fraught with danger - while a thoughtful, heartfelt gift can strenghten and enhance your professional relationships, a poorly-executed and inappropriate present will have the opposite effect.These days, selecting corporate gifts can often …
Why your website is dying
Many small business owners are reluctant to invest too much time and money into their websites. They simply don't see the value in it - that is of course, once you've passed the fact that they need to have one.They invest in …
Why creating your own media builds loyalty
While it's no Huffington Post, there is more than 50 stories that are now live on www.marketingeye.org - Marketing Eye's online magazine.Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility …
Why people buy from you
With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.It's a great time of year because through this research we are exposed to other companies successes and at …
What does your 2013 marketing strategy look like?
It's that time of year again and as we all wind down for the festive season, it's time to reflect on the past year and look forward to the year ahead.Most marketing strategies will be firmly in place for next year, but …
What’s holding you back?
About 18 month's ago, I realized that I had a few unfulfilled dreams. A milestone in age was coming up, albeit a few years away, and all of a sudden I couldn't think of anything other than what I had achieved and what …
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