The U-turn in Public Relations by Paula Gallacher
The U-turn in Public Relations: Why the media has to change its ways. The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we …
Social Media Trends for 2012
President Barack Obama's job approval rating is now below former President Jimmy Carter at the equivalent point at the White House. The European Economic Crisis is unfolding as the 'lingua franca' of financial obscurity with their problems a lot like that of …
How good are you at customer profiling?
America is such an awesome place for so many reasons. People are passionate no matter where you go whether it is down to the local Walmart store, on the slopes of Vail or in the Streets of New York. Often people the …
What is a brand for life?
Life is a long time and staying loyal to certain brands whether it's Heinz Baked Beans, Chanel No. 5 perfume, Nike, Tiffanys, Toyota, Ray Ban or Mokador Coffee - the endurance of brand loyalty can be a long, arduous path.I am an …
Turn your online shop into a pleasant shopping experience
How many times have you gone onto a website to buy something, only to find that the experience is too frustrating to continue?In my case, too many. When will e-tailers learn? If I look at buying a flight online, I have to …
Retail Marketing Ideas For Xmas Trading
There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible …
Traits of a successful marketing manager
To make it as a successful marketing manager, there are many traits that you need to have. It no longer is just about understanding and delivering in a marketing capacity, but more importantly being able to understand the fundamentals of business and …
Be ready to Ride like a Rockstar!
Are you an adventurous person? Do you love extreme sports, especially mountain bike riding? Do you feel like you could handle a wild mountain track? Do you want to ride like a Rockstar? Prepare yourself because the day has come! …
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