Is being a lesbian good or bad for business?
It's a wake up call on how one communicates with others that they come into contact with and what lasting impression that leaves. …
The future of marketing and shopping
Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want to eat. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind …
How small business owners can manage the time they spend on marketing
When it comes to marketing, how long is a piece of string? How long is the right amount of time for a small business owner to spend on marketing? It's a tough question for most small business owners who are faced with …
If New York is the hub for creative talent, then what’s Atlanta
Don't get me wrong... I love Atlanta. In fact, it is one of my preferred cities in the US and its definately very livable.However, from a marketing and creative perspective, is it allowing itself as a city to be second best?It's hard …
FxPro Super Rugby Tonight @ AAMI Park – How to make your sponsorship work
With the excitement mounting in Melbourne for tonights big game with the RaboDirect Melbourne Rebels playing the NSW Waratahs at AAMI Stadium in the FxPro Super Rugby, everyone is waiting with anticipation to see how the 2012 season starts in what is …
A marriage proposal on Valentine’s Day… I can’t believe it!
It has caught me by surprise. Who would have guessed? I wasn't expecting anything, not even a rose. …
Co-branded Sparkling Mineral Water – Bvlgari and Pellegrino
I have to say that I really like this. Jewellers adorning my favourite sparkling mineral water. Pellegrino is a high-end quality sparkling mineral water and of course, Bvlgari is one of the most fashionable, high-end jewellery companies in the world. The perfect …
Advertising Age (US) Front Cover – Something Most Agencies Can Relate To
The latest edition of Advertising Age (US) has an interesting article on 'How to be a better client'. Interesting ;)Mellissah Smith, Atlanta …
Top 20 Marketing Websites For Marketers and Entrepreneurs
Happy New Year! I don't know about you, but I am feeling pretty good about 2012. Sitting in the kitchen of a friend's home in Vail, I am spending literally hours trawling through websites on marketing from around the world. With entrepreneurs …
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