What does a gift say about you?
If you are anything like me, I get embarrassed when people give me gifts. I much prefer to buy others gifts instead. I am not sure why this is the case and I am sure there is some psychological reason behind the …
Not sure how to close a sale?
What are you really saying to your customers?Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? …
Sometimes they’re just giving you doughnuts
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead …
How much can you eat?
Have you ever been part of a truly historical moment? From the humble origins of Spanish churros hundreds of years ago in the mountain grasslands of Spain to the arrival of churro makers to Australia in the 1800s, people from all walks of …
Why online marketing fails
Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is …
Planking… who would have thought? CEO does it again.
Planking is the action of lying face down with arms to the sides of the body, in unusual public spaces and photographing it.Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at …
A way to remember Adelaide
Never thought that having an odd sign on a door would make a destination so memorable. Everyone in the ladies restroom at Adelaide Airport when I was there were in fits of laughter about a sign that may imply that visitors drink …


