Why People Who Lie On LinkedIn Get Found Out
Over the years, I have been dumb-founded by what former employees have written on their LinkedIn profiles about what they did while working at Marketing Eye.The first one that had me gob-smacked was a French assistant, who wrote that she had developed …
How Instagram Video Can Be Used For Business
Instragram, the billion dollar acquisition of Facebook, is finally paying dividends. Just weeks after the launch of a new feature, Instagram video, the social media platform has exploded overtaking its main competitor in short frame video, Vine. While Vine has been a novelty …
How to run a successful marketing campaign by Lisa Mayoh
Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a …
Why inspiring marketing campaigns work
"Be the best you can be" campaign by Children of America is being launched on Wednesday officially in the US market, by childcare company, Children of America, tells children and parents that "if you want to run, run as fast as you …
Why Adam Scott Is The Number One Sportsman For Sponsors
"He's so hot!" is all that I could say while watching Adam Scott in his 2013 US Masters Tournament play-off as he had a birdie putt on the second sudden-death play-off round to beat Argentina's Angel Cabrera.Not the most intelligent of comments …
Three ways you can tweet your way to success
In 140 characters or less, tell me a story, your opinion or share something relevant or irrelevant. #pleaseTwitter is the fastest-growing social media platform in the world, engaging more than 200 million active users who create more than 400 million tweets per …
Brand journalism: the future of our industry
As the print media continues to shrink and decline, brand journalism is the buzzword on our industry's lips as content marketing evolves into engaging newsroom-style messaging.The term "brand journalism" has existed for close to a decade, with Larry Light using the term …
How to make your business go viral via mobile
When was the last time you watched an entire TV program without looking at your phone?Can't remember? Don't worry, you're not alone. Deloitte’s multigenerational State of the Media Democracy survey polled more than 2000 consumers and found that more than 80 per …
What makes me #happy
What makes me #happy? The sun shining. My dog giving me a cuddle. Spending time with my family. Children. Winning. Getting sales. Building my company. Walking in the park. Reading a book. Being in love. The United Nations was onto something when they …
New FREE Analytics Tool For Pinterest Proves Popular With Marketers
Pinterest is going ahead leaps and bounds in the business space. Not only has it achieved to provide one of the easiest platforms to understand and their instructions for setting up a business on Pinterest are so easy - even I can …
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