Are you a social media expert?
The lucrative careers that many social media experts now find themselves in, didn't happen by chance. A the call for social media experts within communications departments has grown, so too has their skills. Check out all the ads for social media experts that …
Women are the most powerful buying group in the world
According to studies conducted by Analyst group Merrill Lynch and research firm Insights in marketing, women are the most powerful buying group in the world. And for good reason. Recently released reports found that spending among women in the US is a staggering $5 …
What makes an inside sales rep tick
The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward. Marketing Eye looks at the best …
Why brand growth requires a smart transmedia approach
I am not a storyteller in the sense that I engage a crowd through great wit and charm. I am no Gatsby and certainly not great. I have friends who command an audience – but that is not in my nature to …
Why you should read Marketing Eye magazine
Marketing Eye magazine is now complete and will soon hit stands and be available online. It took almost six months to get it publishing ready and was a long hard process, but after losing a bit more hair, it was well worth …
How to market sustainability products
The marketer is treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products. But eco, green or ethical products should be treated differently. Coke’s eco plastic bottles still contain a beverage with a long list of …
Do you have what it takes to drive the growth of an international marketing agency?
We are currently looking for a driven individual to fill an inside sales position in our Atlanta office. This means having an entrepreneurial spirit and a go-getter attitude along with strong communication skills and professionalism.We need someone who has the passion to …
Does sex still sell?
In an age in which sexuality is no longer taboo or even mysterious, should companies still be using sex to sell their wares? The answer is yes, but with a major caveat: make it appropriate and relevant to the audience. …
How to rebuild your brand when you’ve lost sight of your goals
Invention may be the mother of all necessity, but when it comes time reinvention is just as important. This blog is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also …
The power of color to build your brand
I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty. Since entering the marketing industry, I now have an appreciation of how color influences brand identity. …
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