Not everything is newsworthy. How to get your next media release published
Like many companies, Marketing Eye is about to embark on a PR campaign to communicate to the wider audience our expansion plans for the US market. With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we …
The 5 steps to a positive mindset
Worked across the personal development (PD) space on a range of different industry magazines as I have for some years, I will admit to being a little bit cynical about the hype created by some of its spruikers. I have a …
10 analytics tools that empower your business
You’ve developed a marketing strategy and invested the money and effort to implement it, but how can you tell if the strategy has been successful in achieving your objectives? Analytics will help. …
How to make your content go viral
Well-written, industry-specific short articles can position a business as a thought leader and increase credibility among consumers. With the right kind of content marketing, the creation of business related articles may go viral enticing a bigger audience to your product or service …
Why I am excited about being back in Atlanta
I flew from Australia with one of my closest friends Samantha. We have done this trip many times, but have flown singularly for the past year or so. The trip was awesome as we were able to catch up properly, watch some …
5 entrepreneurs who have inspired generations
The sharks' prey was emitting a nervousness thought impossible before they showed themselves. Beads of sweat popping and streaking. Hands raised to wipe their brow. Vocal chords faltering. Knees buckling under pressure. That's when the sharks go in for the kill. That’s …
What Jennifer Lopez can teach us all
I like a good a biography, but to be honest, I wasn't expecting too much from "True Love" by Jennifer Lopez as she isn't exactly my favorite singer/actress/entertainer. I don't dislike her, but I feel that she is a bit too stereotypical "famous" …
How to develop the story of your brand
Life is about telling a story. It is about story creation. It is about living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to …
5 marketing campaigns that had real world impact
At Marketing Eye, we appreciate and learn from the world around us, particulatly the marketibg world. We are inspired by creative campaigns in our environment by our fellow marketers. Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns. …
How one intern achieved a 750% increase in LinkedIn connections
Max Gross started an internship with Marketing Eye in January this year. During this time he has worked on a number of things; marketing strategies, market research, social media content calendars, Pinterest and he even designed his own vision board.He is incredibly enthusiastic …
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