Why we can let almost 19,000 hot leads get a way
The challenges of running a professional services firm are many. What most of my counterparts would say is that it's people that determine whether you are successful or not - and this is correct. …
Behind the business of being a Kardashian?
The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another more positive way at looking at this phenomenon, and that is to examine …
The New Marketing Executive – What that really looks like
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert." …
Extend your click through rate: create original images for your visual marketing
Jeff Bullas describes the age in which we currently reside as the Age of Visual Culture; in this period of time where everyone has a camera phone and selfie stick to capture one of life’s many moments, the label certainly stands true. …
How to get over the mid-year marketing slump
The sun is shining and we have all gotten over the winter blues, but with that comes the mid-year, summer holidays slump.There is so much to do, yet all that many of us can think about is the long-waited summer holiday that …
How to increase your sales by 68% in one month
Recently I shared a presentation about the value of marketing automation implemented correctly in a business. I gave the presentaton at Cebit 2015 and rather than use a generic case study, I focused on my own company, Marketing Eye, as an example …
The inside sales script that kicks ass
“It usually takes me three weeks to write a good impromptu speech,” wrote Mark Twain with a twinkle in his eye and his tongue in cheek. However, for all his great wit, he probably wasn’t joking. The best speeches you’ve ever heard …
Every now and again you need a blank canvas
I live my life through two time zones; Melbourne, Australia, and Atlanta, Georgia. No matter where I am at any given time, these are the two time zones I consider most as I go about my daily life.We have now been in …
The biggest lessons come from our future leaders
Marketing Eye's journey over the past few years has hit some major milestones as the business heads into a future rich with possibility. Despite our rough expansion into the US; we set up ‘part-time’ and employed a few people who were left …
My biggest failures are my biggest lessons
Failure is inevitable and mostly out of our control. Nobody actually sets out to fail? I certainly don't. But it happens, a little more often than I would like. I fail at many things: walking my dog each day, keeping all employees engaged …
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