Watching from the grandstand is the best position
It's been a mammoth month in so many ways. End of financial year in Australia is always draining. As a marketer, there is no fun in fulfilling your obligations as a business owner for the taxation department. …
Why marketing campaigns can fail
Marketing campaigns fail for a variety of different reasons, but don't let not following up be one of them. …
An investment in social media is one of the best investments a small business could make
A few days ago in Melbourne I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.In writing that speech, I realised something very …
Key traits imperative to the success of a marketing executive
If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.High performing marketing executives …
How to become a successful marketing manager
As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things …
Sales managers are important people within any office
The sales manager is arguably one of the most important people in any office. Often when you are a smaller business, the entrepreneur or CEO doubles as a sales manager, and this can get a company so far, but not all the …
Its invaluable to hire a job hopper
LinkedIn has many benefits; you can showcase your whole work history on one platform and share with the world; you get job offers regularly if you have bothered to fill in your profile properly; you can connect with people you would not …
Everything you want to know about marketing is all in Marketing Eye
I will make myself feel old writing this blog. It is a reminder of how long I have been in this industry. But during this time there has remained a sense of achievement with each and every issue of the thousands I …
It has been a rollercoaster of a ride for the business
It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We …
Behaviors of highly successful marketers
What makes some marketers more successful than others? Is it that they tend to be smarter? Or do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?I've seen some mind-blowing …
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